Sustainability has always been a driving force at Bridgestone.
Our founder, Shojiro Ishibashi, was a pioneer in understanding the value business can provide to society. Now, in the face of multiple global challenges – climate emergency, nature loss, growing inequality – society as a whole needs to become more sustainable to overcome them.
Sustainability at the core of our business strategy
The Bridgestone E8 Commitment is our broad, global corporate commitment that clearly defines the value we are promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide our strategic priorities, decision making and actions throughout every area of the business and operations.
As we continue to transform to be a global leader in tyres and sustainable mobility solutions, the Bridgestone E8 Commitment is also a powerful expression of the fact that we intend to always do business in a sustainable way, together with employees, partners and society.
Our road to sustainability
We’re innovating and pioneering in tyres – making them stronger, safer, more energy efficient, connected, virtually developed and much more.
We’re supporting and enabling the adoption of electric vehicles – with premium tyres and tyre technologies specifically for EVs, as well as our work to develop an EV-ready retail and service network.
We’re pushing the boundaries with our digital-first mobility solutions – developing advanced technologies and telematics which allow for more sustainable mobility.
And we’re continuously working to reduce the impact of our operations for people and planet. Our environmental goals are firmly set on 2050; to achieve carbon neutrality across the value chain and the product life cycle, work with 100% sustainable materials and advance sustainable tyre technologies and solutions that preserve the environment for future generations.
Our Recognitions
| Ranking / Rating System | Assessment |
|---|---|
| DJSI (Dow Jones Sustainability Indices) | DJSI World |
| FTSE4Good Index Series | Selected |
| CDP Climate Change | A- |
| CDP Water Security | B |
| CDP Forests | Submitted, not scored |
| Euronext Vigeo World 120 Index | Selected |
| Global CR RepTrak 100 | 17th place |