Welcome to Bridgestone EMIA: A leader in mobility solutions

Welcome to Bridgestone EMIA

Bridgestone stories

Bridgestone’s products and solutions for electric vehicles

Bridgestone and Electric Mobility: The story so far

On 4th June, Volkswagen and Bridgestone wrote their names in the record books. On custom-developed Bridgestone Potenza tyres, the ID.R, Volkswagen’s first fully electric racing car, completed the Nürburgring(DL1) , the 20.83-kilometre long iconic German racetrack, in 6:05.336 minutes. Beating the track’s previous all-electric lap record by 40.56 seconds, the time sent shockwaves through the motorsport world.

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new volkswagen all-electric ID3

Working in partnership for a more sustainable and CASE-oriented future: Looking back at 2019

Reflecting on the past year, we at Bridgestone are proud of the steps made in collaboration with our partners, some of the world’s foremost car manufacturers, towards achieving our vision for a more sustainable, CASE (Connected, Autonomous, Shared, Electric)-oriented future of mobility.

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Bridgestone developed summer and winter OE tyres for the Ashton Martin DB11.

Behind the wheel Discussing Original Equipment tyres

As a world-renowned partner for Original Equipment Manufacturers (OEMs), it’s no surprise Bridgestone is leading the way in creating unique and high-performance tyres for many types of cars. But what exactly goes on behind the scenes to create Original Equipment (OE) tyres? We met with Dominique Plom, Manager OE Engineering at Bridgestone EMEA to learn more about his role, the partnerships and projects he manages and the perks of creating OE tyres for today’s leading car brands.

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A rod in the rain forest

Why a smarter use of resources is the real future of smarter mobility

Through our CSR strategy, Our Way to Serve, at Bridgestone we’re leveraging all of our strengths – from our global network, industry leadership, pioneering spirit to our thousands of employees worldwide – to improve the efficiency of our portfolio, while saving resources and reducing our collective carbon footprint.

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This photograph is an aerial view of a highway taken at a low shutter speed to create an artistic look of vehicle lights on a highway.

Behind the wheel with Laurent Dartoux

In an ever-changing industry, Bridgestone is moving from its roots as a premium tyre manufacturer to a mobility solutions leader. One of the pioneers behind the scenes is the Chief Strategy & Marketing Officer at Bridgestone EMEA, Laurent Dartoux. We spoke with Dartoux to learn more about his role, the current projects he’s working on and how Bridgestone is already incorporating the latest innovations to spearhead change in the industry.

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A black vehicle equipped with Bridgestone DriveGuard Technology is driving through a puddle on a test track.

Bridgestone expands DriveGuard Run Flat Technology

As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.

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An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMIA strengths

Our talent

We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.

Manufacturing Network

We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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