Welcome to Bridgestone EMIA: A leader in mobility solutions

Bridgestone stories

Bridgestone reveals airless tyres at ces 2020

Bridgestone made its first-ever appearance at the 2020 Consumer Electronics Show (CES) in Las Vegas on 7-10 January 2020. CES, an annual trade show, is a significant platform for global companies, organisations and pioneers to share brand-new products and technologies in the consumer electronics industry. As a first-time participant, we were proud to reveal the cutting-edge mobility solutions we’re currently working on, including airless tyres.

Creating a new footprint with Bridgestone tyres

From tyres to mobility solutions, Bridgestone aims to help people all over the world improve the way they move, live, work and play. Learn more about how Bridgestone’s partnership with MMARTINYCA pays homage to both companies’ heritage while promoting sustainable practices.

The World's Most Important to do List

Climate change; urbanisation; the diminishing of natural resources; the loss of natural habitats and species. These are just some of the global challenges facing us all in today’s world.

A black vehicle equipped with Bridgestone DriveGuard Technology is driving through a puddle on a test track.

Bridgestone expands DriveGuard Run Flat Technology

As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.

An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

Our Business

Our tyres

For cars, 4x4s, vans, motorcycles, trucks, buses, and off the road and agricultural vehicles, Bridgestone offers an ever-growing range of premium tyres to keep you going.

Discover our tyres

Our solutions

Bridgestone is pioneering digital mobility solutions and applications to bring efficiency, convenience and peace of mind to drivers, fleet managers and owners.

Discover our solutions

Our retail network

With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.

Our Bridgestone EMIA strengths

Our talent

We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.

Manufacturing Network

We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.

Our Brand Programmes

Worldwide Olympic Partner

Bridgestone is a proud Worldwide Olympic and Paralympic partner. Our campaign "Chase Your Dream, No Matter What" inspires people to chase their dreams and help them overcome their obstacles.

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World Solar Challenge

The bi-annual Bridgestone World Solar Challenge is a five-day, 3,000 km race across the Australian outback using vehicles powered only by the energy of the sun.

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Firestone and Music

Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.

Our regional EMIA offices

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.

Shojiro Ishibashi, Founder of Bridgestone Corporation