Welcome to Bridgestone EMIA: A leader in mobility solutions

Welcome to Bridgestone EMIA

Bridgestone stories

Bridgestone’s airless bike tyres on a bike.

Bridgestone develops airless bike tyres

Bridgestone Corporation in partnership with Bridgestone Cycle Co., Ltd. applied its “Air Free Concept” to develop airless bike tyres. These revolutionary bike tyres are a tremendous step forward in transforming the conventional bike tyres of today to complementing bikes of tomorrow.

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new volkswagen all-electric ID3

Working in partnership for a more sustainable and CASE-oriented future: Looking back at 2019

Reflecting on the past year, we at Bridgestone are proud of the steps made in collaboration with our partners, some of the world’s foremost car manufacturers, towards achieving our vision for a more sustainable, CASE (Connected, Autonomous, Shared, Electric)-oriented future of mobility.

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creating a new footprint with bridgestone tyres

Creating a new footprint with Bridgestone tyres

From tyres to mobility solutions, Bridgestone aims to help people all over the world improve the way they move, live, work and play. Learn more about how Bridgestone’s partnership with MMARTINYCA pays homage to both companies’ heritage while promoting sustainable practices.

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A black vehicle equipped with Bridgestone DriveGuard Technology is driving through a puddle on a test track.

Bridgestone expands DriveGuard Run Flat Technology

As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.

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Bridgestone’s Tyre of the Future: Virtually Developed, Energy Efficient and Lighter

Bridgestone’s Tyre of the Future: Virtually Developed, Energy Efficient and Lighter

We recently shared with you that, for us at Bridgestone, the tyre of the future is connected, resilient, continuous and silent. But that was just part of our vision.

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birds eye view of an empty road

Bridgestone EMIA continues to make progress on Ecovadis sustainability ratings

Back in 2015, when Bridgestone EMIA was first assessed by EcoVadis, the globally-recognised provider of business sustainability ratings, we were awarded a Silver rating and ranked in the top 12 percent of businesses globally that manufacture rubber products.

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An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMIA strengths

Our talent

We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.

Manufacturing Network

We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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