Welcome to Bridgestone EMIA: A leader in tyres and sustainable mobility solutions in Europe, Middle East, India and Africa

Welcome to Bridgestone EMIA

An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA (Europe, Middle East, India and Africa) is evolving to provide sustainable mobility solutions that create customer and social value.

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Our Bridgestone EMIA strengths

Our talent

We employ over 20,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

With the biggest retail network of any tyre manufacturer in EMIA, we service our customers in Europe in 24 hours or less.

Manufacturing Network

We have a network of 16 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located near Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and our Bridgestone Mobility Solutions business unit, which includes Webfleet.

Our Brand Programmes

Worldwide Olympic and Paralympic Partner

Worldwide Olympic & Paralympic Partner

The road to Paris 2024 has begun. Bridgestone welcomes the Olympic Games back to Europe. Join us for the journey.

Firestone and Music

Firestone and Music

Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

The Bridgestone E8 commitment


Our corporate commitment to a sustainable future

Bridgestone’s vision is to continue to provide value as a sustainable solutions company, whilst supporting the realisation of a sustainable society.

The Bridgestone E8 Commitment is our broad, global corporate commitment that clearly defines the value we are promising to deliver to society, our customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment.

These provide a compass to guide our strategic priorities, decision making and actions throughout every area of the business and operations.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation