Welcome to Bridgestone EMIA: A leader in mobility solutions

Welcome to Bridgestone EMIA

Bridgestone stories

This image shows a road in a green landscape.

All Bridgestone tyre plants in Europe are now ISO 50001 certified

Despite the challenges of 2020, we’re beginning the end of the year with a milestone moment on our sustainability journey…

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This image shows a light commercial fleet that depends on Bridgestone Duravis All Season tyres.

How all season tyres support fleets with light commercial vehicles

Fleets that use light commercial vehicles may not have the superior size of their heavy-duty counterparts, but that doesn’t make them any less might or essential. Light commercial vehicles are crucial to keep businesses running, and customers satisfied. As a fleet manager or owner, how do you ensure your vans and trucks continue to perform at their best and deliver the highest return on investment? We’ll take a look at how all season tyres may be the most optimal choice to solve everyday challenges light commercial vehicles face on and off the road.

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How Bridgestone Bilbao halved its environmental footprint in just four years

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Bridgestone world

Bridgestone World, Lightyear One, and the world’s first autonomous racecar – our report from the all-digital CES 2021

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Winter landscape with snowy road

How to choose an optimal truck tyre for colder regions

As a fleet manager or owner, there are many factors you need to consider to ensure your fleet achieves excellent performance. But the stakes can feel even higher when you have to contend with snow and ice. To help you keep business going, here are some useful tips when searching for a truck tyre that works year-round and provides extra comfort during the winter months.

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a family relaxing after a bicycle ride

Are we witnessing a transportation revolution.

The global Covid-19 pandemic has fundamentally changed the way we travel. To avoid the spread of the virus, and reduce the chance of infection, cycling and walking quickly became the go-to way of travel during lockdown periods. As a result, more people are now aware of the benefits these modes of soft mobility (non-motorised and more sustainable forms of transport) bring on a personal and environmental level.

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An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMIA strengths

Our talent

We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.

Manufacturing Network

We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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