Despite the challenges of 2020, we’re beginning the end of the year with a milestone moment on our sustainability journey…Read More
As a fleet manager or owner, there are many factors you need to consider to ensure your fleet achieves excellent performance. But the stakes can feel even higher when you have to contend with snow and ice. To help you keep business going, here are some useful tips when searching for a truck tyre that works year-round and provides extra comfort during the winter months.Read More
Bridgestone is the exclusive tyre partner for the MC20, Maserati’s new super sports car. This collaboration between two industry leaders conquers new ground, with Bridgestone enhancing the incredible capabilities of Maserati’s new MC20 through the development of premium, custom-engineered Bridgestone Potenza Sport tyres. These custom-developed Bridgestone Potenza Sport tyres enhance vehicle handling, control and driving dynamics to maximise overall performance for the super sports car.Read More
A little over a month ago, the Cambridge University Eco Racing (CEUR) team travelled to Australia to take part in the Bridgestone World Solar Challenge, an event started in 1987 with the purpose to contribute to the development of solar cars, support young engineers, and contribute to the environment while using a new power source: solar light. Participants are challenged to design, build and develop the world’s most efficient vehicles and this year celebrated its 15th edition.Read More
Through our CSR strategy, Our Way to Serve, at Bridgestone we’re leveraging all of our strengths – from our global network, industry leadership, pioneering spirit to our thousands of employees worldwide – to improve the efficiency of our portfolio, while saving resources and reducing our collective carbon footprint.Read More
From tyres to mobility solutions, Bridgestone aims to help people all over the world improve the way they move, live, work and play. Learn more about how Bridgestone’s partnership with MMARTINYCA pays homage to both companies’ heritage while promoting sustainable practices.Read More
For cars, 4x4s, vans, motorcycles, trucks, buses, and off the road and agricultural vehicles, Bridgestone offers an ever-growing range of premium tyres to keep you going.
Discover our tyres
Bridgestone is pioneering digital mobility solutions and applications to bring efficiency, convenience and peace of mind to drivers, fleet managers and owners.
Discover our solutions
With over 6,500 outlets across EMIA, through 12 distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
We employ over 22,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.
We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.
Our expanding retail network is composed of more than 6,500 retail outlets. We are servicing our customers across Europe in 24 hours or less.
We have a network of 17 tyre plants across EMIA, using the latest technologies to deliver premium products.
Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.
Our digital transformation journey is supported by the development of cutting edge digital solutions and the acquisition of TomTom Telematics, renamed Webfleet Solutions.
Bridgestone is a proud Worldwide Olympic and Paralympic partner. Our campaign "Chase Your Dream, No Matter What" inspires people to chase their dreams and help them overcome their obstacles.
The bi-annual Bridgestone World Solar Challenge is a five-day, 3,000 km race across the Australian outback using vehicles powered only by the energy of the sun.
Firestone is driven by music. Its music programme brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation