Welcome to Bridgestone EMIA: A leader in mobility solutions

Welcome to Bridgestone EMIA

Bridgestone stories

Advanced technology tyres by Bridgestone

Advanced tyre technology that contributes to reduce your TCO

As a global leader in tyres and rubber providing solutions for safe and sustainable mobility, Bridgestone is at the forefront of designing and developing innovative technology that has a positive impact on the safety, efficiency, cost effectiveness, and sustainability of transport. Find out more about the latest advanced tyre technology from Bridgestone and its positive influence on your fleet’s total cost of ownership (TCO).

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This image shows a road in a green landscape.

All Bridgestone tyre plants in Europe are now ISO 50001 certified

Despite the challenges of 2020, we’re beginning the end of the year with a milestone moment on our sustainability journey…

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Winter landscape with snowy road

How to choose an optimal truck tyre for colder regions

As a fleet manager or owner, there are many factors you need to consider to ensure your fleet achieves excellent performance. But the stakes can feel even higher when you have to contend with snow and ice. To help you keep business going, here are some useful tips when searching for a truck tyre that works year-round and provides extra comfort during the winter months.

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Maserati MC2

Bridgestone develops bespoke Potenza Sport tyres for Maseratis return to supercars

Bridgestone is the exclusive tyre partner for the MC20, Maserati’s new super sports car. This collaboration between two industry leaders conquers new ground, with Bridgestone enhancing the incredible capabilities of Maserati’s new MC20 through the development of premium, custom-engineered Bridgestone Potenza Sport tyres. These custom-developed Bridgestone Potenza Sport tyres enhance vehicle handling, control and driving dynamics to maximise overall performance for the super sports car.

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Cambridge University Eco Racing (CUER) team vehicle ’Helia’

Cambridge University team celebrate achievement at Bridgestone World Solar Challenge

A little over a month ago, the Cambridge University Eco Racing (CEUR) team travelled to Australia to take part in the Bridgestone World Solar Challenge, an event started in 1987 with the purpose to contribute to the development of solar cars, support young engineers, and contribute to the environment while using a new power source: solar light. Participants are challenged to design, build and develop the world’s most efficient vehicles and this year celebrated its 15th edition.

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A rod in the rain forest

Why a smarter use of resources is the real future of smarter mobility

Through our CSR strategy, Our Way to Serve, at Bridgestone we’re leveraging all of our strengths – from our global network, industry leadership, pioneering spirit to our thousands of employees worldwide – to improve the efficiency of our portfolio, while saving resources and reducing our collective carbon footprint.

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An EMIA business in rapid transformation

To meet the needs of a changing world, Bridgestone EMIA is evolving from premium tyre producer to leader in mobility solutions.

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Our Bridgestone EMIA strengths

Our talent

We employ over 20,000 people across EMIA, including the industry's leading chemists, engineers and data scientists.

Our Customer Base

We have a dedicated and growing customer base of drivers, fleets and dealers, and we are the partner of choice for several major consumer and commercial original equipment manufacturers (OEMs) across EMIA.

Retail & Distribution Network

With the biggest retail network of any tyre manufacturer in EMIA, we service our customers in Europe in 24 hours or less.

Manufacturing Network

We have a network of 15 tyre plants across EMIA, using the latest technologies to deliver premium products.

Research & Development

Located in Rome, our European R&D Centre and Proving Ground form the focal point of product and solution development in EMIA.

Expanding Solutions Business

Our digital transformation journey is supported by the development of cutting edge digital solutions and our Bridgestone Mobility Solutions business unit, which includes Webfleet Solutions.

Our regional EMIA offices

R&D centre

The Bridgestone essence

The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.

Shojiro Ishibashi
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.
Shojiro Ishibashi, Founder of Bridgestone Corporation

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